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Branded Content

Regardless of whether you want to call it branded content or native content, sponsored posts are a great way to draw a crowd to your business or event.

The way it works is this. You align your brand with an outlet that has a much larger audience than you. Concepts are discussed and customised content is written in an informative, engaging way that oh-so-casually mentions your brand message without spamming your readers. Major turn-off.

It’s not an ad. It’s not an editorial. That’s branded content.

In collaboration with Seven West Media, Glimmer has written native content for a stack of big-name brands, including:

  • McDonald’s
  • Toyota
  • Jester’s
  • Telethon
  • Krispy Kreme
  • Tourism WA

If you need branded content and want somebody who knows how to walk that sweet line between advertising and editorial, get in touch at .

For more information about how we can help your business with content or to get a free quote, contact us here.

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