Regardless of whether you want to call it branded content or native content, sponsored posts are a great way to draw a crowd to your business or event.
The way it works is this. You align your brand with an outlet that has a much larger audience than you. Concepts are discussed and customised content is written in an informative, engaging way that oh-so-casually mentions your brand message without spamming your readers. Major turn-off.
It’s not an ad. It’s not an editorial. That’s branded content.
In collaboration with Seven West Media, Glimmer has written native content for a stack of big-name brands, including:
- Krispy Kreme
- Tourism WA
If you need branded content and want somebody who knows how to walk that sweet line between advertising and editorial, get in touch at firstname.lastname@example.org .