PR & Glimmer: Our Client Snapshot
The Glimmer Digital offices were all abuzz last week with the opening of a major event on the Perth entertainment scene. In fact, we think it was the first event of its kind in Perth! A dining and immersive theatrical experience like no other, it came fully-equipped with pyrotechnics, animatronics and holograms that were created by a fantastic special-effects company based here in Perth. The show caught the interest of Today Tonight, Channel 9 & Perth Now, with the Today Tonight episode drawing 51,000 views on Facebook in a matter of days. It also attracted major radio, print and online interest, with seven newspapers covering the story and more than twenty online sites running the piece.
How do we know all this? Because we handled their publicity.
Make no bones about it, public relations is hard work. It usually requires knowledge, tenacity and a long list of media contacts. It also needs bucketloads of chutzpah, because rejection is all part of the game. PR takes a lot time too – hours and days and weeks of it. But when it all pays off – hoo boy, the benefits can be enormous. In the case of our client, they went from struggling to sell tickets to putting on extra shows to cope with demand.
So, what are the benefits of hiring a public relations agent?
Firstly, expense. It can be a costly exercise using traditional forms of broad-range marketing (such as paying for ads, leaflet drops, mail-outs, etc). In comparison, public relations agents formulate strategies that target a specific audience, meaning you’ll get more bang for your buck. In our case, we wanted a local audience who were into the fantasy and theatre genres, and we left no stone unturned to find them.
Secondly, media connections. Marketing & public relations agents such as Glimmer Digital have taken years to build up relationships with journalists, producers and chief-of-staff who work in television, radio, newspapers, magazines and online outlets. It’s all about who you know.
Thirdly, expertise. Do you know a good media story when you see one? We do, because we used to work in media ourselves. We know what is newsworthy and what isn’t. We know how to write press releases and who in the media world to contact.
We also have a truckload of experience in dealing with all the major social media platforms. Because if you think your event/story/campaign doesn’t need to be on social media.. well then, we need to talk!!
Drop us a line at firstname.lastname@example.org to have a chat about what we can do for your business.