How do you write quality content for a website?
Want to keep you website looking as fresh as a daisy with high-quality, relevant content? We all know how important it is to write original content, but how to go about it is quite another matter. Concise, relevant, informative writing is where it’s at, and it’s vital if you want to see your website rank on Google. So how do you go about it? Here are three tips to get you started.
1. Add a News/Blog tab
There’s always something going on behind-the-scenes in any business. People absolutely love this type of content, so make sure you share it with your audience. Posts written under a website’s Latest News or Blog tab can include anything from an exciting new project to a team member profile. Don’t forget to take some pics to give the post some colour. And most importantly, don’t forget SEO (we’ll cover how to optimise your business website with SEO in another post).
2. Pictures & Video
That’s right, it’s not just quality words that are important. They have to be complemented with images that have punch. If you haven’t already noticed, video is where the world is going and is a quick & easy way to keep your website content current. There are plenty of video editing apps to play with (both on desktop and on your mobile), so if words and writing aren’t your jam, go with moving pictures instead!
3. Overhaul your website
If you haven’t uploaded a post since 1994 and your website design is stuck in the noughties, it might be time for a spruce-up. To attract today’s tech-savvy customer, websites need to be fresh & current, with plenty of images, responsive pages and regularly updated copy that isn’t peppered with spelling mistakes or grammatical errors. Your website should also include links to your social media platforms.. and if you don’t already have these set up, then we need to talk!
Your clients, prospective clients and the Google bots love new high-quality content. So why not give in and give it to them? If you’re finding it tricky to juggle working on your business at the same time as working in your business, why not give Glimmer Digital a holler. We’ll be able to help you out with all your digital copy, website tweaks & SEO needs. Based in Perth, Western Australia. Available globally.
For more info on how to improve your business website with quality content, give us a call on 0423 335 989. Or you can email us at email@example.com . For queries and quotes, feel free to complete our contact form.